Client:
Agilent's new point-of-care ultrasound device, OptiGo -- 2001

Challenge:
Produce an introductory video for Agilent's new point-of-care Ultrasound device (OptiGo). Needed to educate internal sales force and cardiologists and physicians about a new product in a short time frame (two months)

Solution:
Created a three part video (introduction to the device, demo of the OptiGo, and case studies), which were used for an integrated marketing campaign.

Results:

• The content of the video was used for an internal training CD, Web Site (as streaming video), in direct mail and for a tradeshow presentation.
• The presentation earned accolades from the sales force as a tool for quickly reaching busy physicians and cardiologists with the appropriate information they need to make for their purchasing decisions.
  
  View the Flash Tour (approx. 3 min. download)