Challenge:

• Collaborate with the Executive Director, board members and committees on programs, special events, publicity, and marketing
• Work with hotels, caterers, and vendor contacts to ensure successful and profitable events

Solutions:

• Establish program metrics and provide budget and status reports
• Create direct and interactive campaigns to promote over 45 educational and networking events a year using email campaigns, direct mail, telemarketing, and advertising

Results:

• Over the past 30 months with ACG Boston, each event has sold out.
• Membership has increased by 20%.
• The events have been 500% more profitable over two and a half years.