Client:
Intermedia Group

Challenge:

• Promote the e-Security Conference & Exposition in a very short time frame (less than 4 months) for the Intermedia Group.

Solution:

• Recruit media co-sponsors to barter for advertising (electronic & print ads), to generate leads. Worked with the conference program committee in recruiting speakers.
• Selected targeted lists, wrote press releases, produced banners, web content, print ads, four page and eight page brochures, and expo pass to potential attendees.

Results:

• Created an integrated event marketing campaign targeted to IT directors, managers, and e-business professionals.
• Increased attendance by 18% from last year's event