Challenge:

• Needed new image for product launch at the CRM/SFA show
• New product, SellingPoint Express, was going to be introduced for the first time in 3 months

Solution:

• Built a new booth to resemble a high-speed train station
• All messaging, graphics, collateral represented speed and accuracy
• Developed an integrated marketing campaign (booth, direct mail, banner advertising, raffle, room-to-room distribution, onsite promotion)

Results:

• Booth was voted the most creative at the show
• Non-stop visitors during each demo
• Record sales leads at the show as a result of the promotion