Client:
Oracle

Challenges:

• Generate Traffic
• Build awareness
• Teach prospects about configuration tools

Solution:

• Designed and developed Oracle's GoConfigure Sweepstakes Program
• Used the product to promote the configuration tool
• Sweepstakes program: created a fun atmosphere for the visitor while using the product
• Surveyed the visitors for their buying influence and purchasing patterns

Result:

• Generated qualified leads for the sales team
• Increased awareness within the customer and prospect base
• Educated the target audience about configuration tools