Client:
Linear Air -- May-July 2004

Challenge:
Create a buzz for Linear Air during the Pre-launch and Launch Phase

Solution:

• Provided messaging Linear Air offers private air travel to executives and families with superior personalized service, flexibility and convenience--all at unbeatable fares.
  
• Developed a lead generation campaign including events, direct and interactive marketing programs
  
• Purchased and created branded giveaways for trade shows and events (including umbrellas, water bottles, hats, t-shirts, coolers, frisbees, and luggage tags)

Results:

• Through events and guerilla marketing, increased awareness among business travelers and leisure travelers in the Cape & Islands as well as the corporate market
  
• Built a database of prospects and customers from collecting important data at each event