Client:
Intertek’s Compatibility Campaign

Challenge:
Create an integrated marketing campaign with a major value proposition

Solution:

• Created a value proposition of: Proximity, Convenience, Expert Advice, and Compatibility
• Created 2 ads, 1 direct mail piece, trade show exhibit, series of emails, open houses, and 6 webinars consistent with the Compatibility theme
• Created a Client Lounge concept in ten of the North American labs

Results:
Generated 1615 leads and $2,350,000 in revenue