Problem:

• Build membership
• Drive people to the web site
• Educate people to use the web conference tool

Solution:

• Recruited speakers, analysts, and editors to produce unique events
• Acquired new channel partners to develop webinars
• Developed strategy and set direction of the BCN (Business Collaboration Network)

Result:

• Produced unique events resulting in 20 new events in less than 2 months
• Built membership by 4000, a 50% increase over previous months
• Created interesting programs (ie. e-Business Keynote Series, Famous Author Series)